Representing the underrepresented, championing diversity and emphasising the significance of inclusivity, Driven by Diversity aim to educate and empower the motorsports community. Finding solutions to economic and social barriers that perpetuate inequities that result in preventing individuals and certain communities from having access to opportunities required to succeed in the industry, they see themselves as the gatekeepers with the opportunity to open the door to a renewed version of the industry. Starting out in marketing and communications, Lindsay Orridge, Driven by Diversity Founder, initially aimed to network existing members within the motorsport community through an inclusive environment. With her knowledge and passion a plenty, Driven by Diversity soon took shape to the now established movement you see today.
“As a woman, I’m in a very under-represented group in the industry (approx 4-5%) but as a white middle class woman, I also have an enormous privilege to be able to cut through a lot of issues that people of lower income or people of colour might experience. I wanted to combine those two experiences and use them as a force for good.”