433 began as a Twitter account and now has an astounding community of over 50 million total followers, how did this evolution happen? Was there one defining moment that changed the tide?
The success of 433 didn’t happen overnight. We have tried to share our experiences, our lessons and our do’s & don’ts in our book. There has not been one defining moment, but a good, everlasting concept is the foundation of your success. The concept should be simple, but not too simple. Clearly defined, but not too limiting or too broad. For us that means: 433 is locker room fun. This is our concept since day one, and, at its core, it has never changed. Focusing on positivity on- and off the pitch has guided the way for us. A different take on football, one that wasn’t out there yet.
Back at the start, what was the major defining aim for 433? What did you originally set out to achieve or change within the industry?
Instead of reporting on the media-trained interviews that come with the job of being a professional football player, we saw the possibility of sharing the real talk that happens inside the locker room. We felt that there was this whole other part of football, one that old-fashioned journalists prefer to ignore. Pretty quickly we settled on two goals:
- Showing people the real world of football and its star players
- Building a football community to share this story with
In your own words, why is social media and digital content so hot right now? What makes it such a powerful tool, especially within the sporting industry?
Both social media and football have two major things in common: they are visual and social. You watch football with your friends, share highlights, discuss who’s the GOAT, etc. Social media is the place where all of those things come together.