Addictive Stock is a relatively young company, but how have you evolved since starting out?
Yes, our activity started in January 2016, so this year is our sixth year in the creative stock world. The evolution has been spectacular. Our intention in the beginning was to work with very few photographers and to set up a small agency, but the success of our system was almost immediate and the growth since then has been exponential. We receive hundreds of applications per month and sadly, we have no choice but to reject most of them because we do not have the infrastructure to service so many photographers. We only accept those who are of above average quality or who produce interesting content that is missing from the collections.
In the wake of the Covid-19 pandemic, our growth has been even greater, as photographers from all over the world have been affected by the lack of work and have looked to stock agencies as outlets to continue generating income.
You previously have stated that you aim to be “a breath of fresh air in the sector”. Can you tell us more about why this differentiation is important to you and how you are providing this change in stock photography?
Thanks to this growth that I mentioned earlier and due to the high quality standards that we currently demand to enter Addictive, our collection is of a premium level. Together with this, being a great team of photographers, mainly from Spain, means that the collection has a Mediterranean feel to it that was previously lacking in the sector. Fortunately Spain is a perfect country to produce stock. We have beaches, mountains, business areas, lots of sun, snow, diversity of models… and above all a creativity and talent that if we combine them all we get a very fresh and high quality product.