It became Big Stuff when, in 1996, he founded Ecotricity, an energy company offering green electricity, mainly from wind power, in Stroud, just a few miles from Forest Green Rovers’ stadium. The business did well, with annual sales of £193 million in 2019. Ecotricity is also trying to develop sustainable solutions for other areas in numerous side projects, such as with the electric sports car Nemesis or the production of synthetic diamonds.
So when Dale Vince invested in Forest Green Rovers in 2010 and became club chairman, it was only a matter of time before his visions would also turn the soccer world upside down. Pure coincidence, by the way, with the name, as he revealed to the Guardian in March 2021. He just wanted to help the local, tradition-steeped club and do something for the local community because they were all such “lovely people.”