How did it grow from the initial idea finding someone in every country to send an analogue camera to, to what we know as Goal Click today?
The growth of Goal Click has been very organic and natural, as we uncovered more and more compelling stories from around the world. Whilst we are now telling stories through a variety of ways (photography, written, audio, video, and exhibitions), this is all based upon the premise of first-person perspective storytelling.
A key moment for the development of Goal Click was the creation of our first exhibition, which took place in June 2016 in London (during Euro 2016). We did this in partnership with adidas, which was a major endorsement of our project. Most importantly, we also created a specific London-based storytelling series in collaboration with adidas, finding Londoners to tell stories of London football culture and their football lives. This created the sustainable model for Goal Click going forward.
As a social business, we work with partners – brands, clubs, federations, tournaments, NGOs – to create storytelling series based on a specific subject such as a city, country, tournament, initiative or issue in football, from Russia and Qatar to the UEFA Women’s Champions League and New York City Soccer Initiative. These series ultimately support all the other work we do, which is often focused on development and football for social good. In the past three years we have been able to partner with many leading organisations, such as UEFA, FIFA, COPA90, NYCFC, Qatar 2022, and UNHCR, The UN Refugee Agency.