MASKOT photography has a strong sense of identity and visual aesthetic. Does this come from the fact that you have a very strong set of beliefs and a business ethos that you refer back to or not? And what are the MASKOT set of beliefs?
Not really, what we are is current, both when it comes to what to shoot and how to shoot it.
And if we do have rules for production that would be that our images are always supposed to look believable, that the viewer perceives the situation as it happened (or could happen) in real life. This is what we constantly remind ourselves and the people we work with when shooting.
And it is all about working with the right people.
You previously mentioned that you want to create honest and inclusive work. What, to you, does aspiring to do things differently mean and why it is important?
For us it is very important to create great images that people can use to communicate what they want to say. We believe that in doing so in a convincing fashion you have to work differently and you have to have good values, otherwise the images will look like ordinary stock or they will not enhance the material of our final users.