In your opinion, what is the biggest challenge in the stock photography industry today?
The biggest challenge is to continue to monetize commercial stock photographs through licenses in the face of the rise of the quality and availability of free content.
What makes a good photograph at PantherMedia?
From the perspective of stock photography as commercial art form a good photograph follows the age old adage of beauty is in the eye of the beholder. If a client selects an image, it is a good image. That aside and avoiding the use of cliché phrases that have followed me from day one, 25 years ago, in the photo business like authentic, cutting edge, edgy, stylish, fashionable or words to that effect, what I look for in a stock photograph is its ability to tell a complete story. The ability of a photographer to capture a model in such a way that it either engages with the viewer directly or a task depicted in the image. There are maybe ten primary stories that need reinventing visually every five minutes. An eye opener in that context was viewing the images in one of the first ever stock photography catalogues shown to me by Bob Armstrong, whose grandfather is said to have founded one of the first stock photography agencies in Philadelphia in 1920. Practically everything we do today was already there, it just looked different.