Do you have any tips or advice for others looking to start out in the sports industry?
The sports industry is growing rapidly, new generations love sports, and there are many opportunities. So keep going, work hard, and opportunities will come. And of course, good luck!
If you had to define the most significant or leading pillar/ motive for your work at Sportening, what would it be? Was it the same when you started out or has it changed with growth?
Fans, our employees, and our investors. Those are the three pillars of Sportening, in that order.
We wanted to build a strong, enduring company that’s known for its excellent product and company culture. We’ve always strived for excellence, and we’ll continue to do so.
“Fans are always on the sidelines, while journalists, pundits, and analysts are the only ones who get to voice their opinion.” Why do you think giving fans a voice and a place for that is so important in the sports industry?
Sports exist because of fans. If there are no fans, all sports businesses can put the key in the
lock. That’s why a decentralized platform where fans can build their own community and voice their opinions is so important. Football clubs will benefit as well, as their fans will be more connected than ever.
How important is setting your brand apart from others? What are the ways in which you can do this most effectively?
It’s extremely important. We decided to be fan-focused, rather than focus on statistics, as well as offer reliable news instead of rumors and clickbait. Those are some of the main things that set us apart from other sports and social apps.