Football is more than just a game.
In an often-divided world, football – which evolved on the streets of Britain – brings people together across borders, genders, religions, age groups, and socioeconomic divides in a way that little else does.
No other event on the planet draws a greater audience than FIFA World Cups, with the last two tournaments notching up more than three billion spectators each. All eyes are on us.
And the beautiful game exists far beyond just 90-minutes on the pitch. Football culture flows from the stadium to the street, through kitchens and corridors, pubs and playgrounds, creating trends, communities and conversations across countries and continents.
Organisations such as Football Beyond Borders, Common Goal, Kick It Out or Marcus Rashford’s recent Free School Meal campaign are all brilliant examples of the positive impact that football can have off the pitch. And fans love to see it. Regardless of who we support, the football community is proud of what we can achieve.